WaaM Store • Sydney, Australia
Embrace Your
Elegance
Discover luxury lingerie crafted for every woman. 115+ pieces across 13 categories. Visit our Sydney Town Hall boutique or shop online Australia-wide.
Explore
Featured Collections
Bras
Panties
Sets
Sleepwear
Shapewear
Exotic
Nightwear
Erotic
Costumes
Bodysuits
Hosiery
Robes
Bridal
Most Loved
Bestsellers
BestsellerMidnight Seduction Balconette
TrendingSilk Dreams Push-Up Bra
BestsellerMidnight Lace T-Shirt Bra
TrendingEnchanted Forest Balconette
BestsellerFrench Kiss Thong
Satin Bloom Brief
TrendingCheeky Lace Thong
Midnight Seamless Boyshort
Why WAAM
Our Promise
Premium Quality
Every piece is crafted from the finest materials — silk, lace, and microfiber sourced from the world's best suppliers for lasting comfort and beauty.
Inclusive Sizing
We believe every body is beautiful. Our collection spans XS to XXL with extended bra sizes, because luxury should be accessible to all women.
Sustainable Fashion
From eco-friendly packaging to ethically sourced fabrics, we're committed to reducing our environmental footprint without compromising on luxury.
New at WaaM
Design Your Dream Dress
Every woman has a dream dress she wishes existed — that perfect piece that would make her feel extraordinary. At WaaM Store, we believe your imagination deserves to become reality. Share your vision, and our design team in Sydney will bring it to life.
Midnight Enchantress
A floor-length silk gown with hand-stitched midnight blue lace, sheer illusion bodice, and cascading chiffon layers. Imagine walking through a moonlit garden — this is that feeling, transformed into fabric.
Golden Goddess
Sculptural gold lamé mini dress with architectural draping and crystal embellishments. Think 1970s Studio 54 glamour meets modern power dressing. A dress that commands every room it enters.
Blushing Romance
Layers of blush tulle and dusty rose silk organza create this ethereal ballgown. Delicate rose-gold thread embroidery trails across the bodice like climbing roses. Every spin sends petals of fabric swirling around you.
Dark Velvet Rebel
A deep burgundy velvet corset gown with black lace overlay and silver zip details. The silhouette hugs every curve before flowing into a dramatic thigh-high slit. For the woman who writes her own rules.
“Every dream deserves to be worn.”
— WaaM Design Team, Sydney
✨ Need Inspiration? Try These:
Submit Your Dream Design
Tell us about the dress you've always imagined. Our Sydney-based design team will review your concept and reach out to collaborate on bringing it to life. Your dream, our craft.
Your Dream. Our Craft.
The most iconic designs in fashion history started as someone's dream. Yours could be next. Don't hold back — describe it all. Every detail matters, and our Sydney design team is ready to listen.
Not ready to design? Explore our current collection of 115+ pieces
Testimonials
What Our Customers Say
“The quality is absolutely stunning. I visited the WaaM Store boutique at George Mall and the team helped me find the perfect fit. The silk is incredibly soft. WAAM has become my go-to brand for special occasions!”
Sarah M.
Verified Buyer — Sydney
“Finally, a brand that understands inclusive sizing! As a curvy woman, finding beautiful lingerie that actually fits is a game-changer. Shipping to Melbourne was super fast and the packaging was beautiful.”
Emily R.
Verified Buyer — Melbourne
“I ordered the Lunar Silk Pajama Set and the Dark Angel Teddette — I'm obsessed with both! The quality exceeded my expectations. Already planning my next order. Best Australian lingerie brand, hands down!”
Jessica L.
Verified Buyer — Brisbane
Join the WaaM Family
Subscribe to our newsletter and get 10% off your first order, plus exclusive access to new arrivals and special offers. Based in Sydney, shipping Australia-wide.
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